Showing posts with label Management. Show all posts
Showing posts with label Management. Show all posts

Thursday, 6 February 2014

Apathy is infectious


Apathy is infectious

In  the  past  few  months  as  a  consultant  for  some  colleges  and  schools    and  some  other  organizations  I  have  come  across  certain  traits  in  the  employees  that  are  not  only  dangerous  but  are  very  infectious  , as  infectious  as  plague . One  of  such  traits  is  Apathy .

These  are  the  people  who  have  little  or  no  interest  in  the  job  they  have  been  assigned  but  would  rather  prefer  much  high  end  jobs  in  which  they  definitely  don’t  want  to  be  held  responsible  or  accountable  for  the  outcomes . They  don’t  want  the  responsibility  of  the  job  but  want  the  perks  associated  with  it .

They  find  the  job  suicidal  but  don’t  want  to  get  out  of  it .They  are  the  people  drowning  in  the deep  sea  and  waiting  for  someone  to  see  their  apathy . Sympathy  is  fine  towards  such  people  but  do  not  go  overboard  and  empathize . They  don’t  want  to  swim  out  of  their  misery  or  who  would  not  try  to  beat  their  hands  and  legs . You  can  save  someone  from  drowning  only  if  they  want  to  be  saved  or  they  will  drown  you  as  well .

Apathy  is  more  of  a  chronic  condition  or  a  disease  which  if  not  dealt  with  sooner  will  infect  the  whole  lot  who  come  in  contact  with  this  diseased .

How  to  spot  them ?

These  are  the  people  who  are  self  proclaimed  unfortunate  ones . Unhappiness  is  their  leading  lady  and  self  destruction  is  their  mistress . They  wear  their  gloom  with  pride  on  their  sleeve . They  display  their  discontent  on  the  drop  of  a  stone  or  as  little  as  a  sneeze . They  often  present  themselves  as  victims  of  the  management  policies ,  procedures  and  politics .

How  to  treat  this  condition ?

DO NOT TRY  IT . Your  time  is  very  precious  and  remember  as  humans  everyone  is  susceptible  to  surrounding  emotions  and  moods . Even  if  you  consider  yourself  to  be  invincible  with  such  antiques  remember  your  time  is  far  more  precious  and  so  is  your  job . The  best  option  is  to  either  relieve  such  employee  of  all  his / her  responsibilities  or  quarantine  them.

Friday, 25 October 2013

How important is your website ?

Your website gives a virtual tour to your business ... isn't it ? My recent experience was such ......


I was recently called for my consultancy services to a upcoming organization . When I received the call I little new about this organization so I decided to check their website. According to MD of this organization they had been working for over 20 years. As narrated to me they had great ambition . They were planning PAN India kind of infrastructure and blah blah blah . With that kind of ambition I had little expected that their website would give little or no information which freaked me out. But still I dragged myself to meet them on their narration about their organization and ambitions. 

Well their infrastructure was as poor as their website which reflected their image. During my meeting with the MD he even mentioned that they had failed earlier in their venture some 15 years back …. Everything about them was negative but then I am well known for working with organizations as such and help them in their development but one needs funds for any kind of development. They are a part of service industry and work out of their 1000 sq.ft. office and hence website was a major drawback though according to them they were doing very well with financial problems to some extent which was stopping them from renovating and shifting into a better office….. Their website was at first instance giving a negative impression due to which people they wanted to hire were walking in with preconceived opinion and were rejecting their offer even the financers were reluctant to fund their projects . The most important thing was revamping at every end and to start with I suggested the website development which required little innovation.
What should your website contain ?

 
Your website tells your story and is your reflection. Develop web content with relevant textual and visuals. So , design wisely ..... select visuals , write , rewrite content .....

 
It is essential to have an excellent content and should be designed wisely . A website gives the virtual tour to your business and the services . Your home page decides whether one should go any further or not in a way it makes or breaks your business no matter how big or small your business is or however brilliant the design maybe. The contents on your homepage on a whole holds your future so remember the content on your first page your home page should entice your visitors  and engage them in a positive way to get you business . The content on your homepage should give the feel ‘yes you are on the right page.’
  • Streamline your webpage unless you want your visitor to get lost and decide not to visit again neither your page nor to go for the services or products you are offering. The keywords used to further links should be clear and self explanatory.
  • Interface design ing or positioning of the various elements should be done in simple and artistic way. The navigation should be easier and spontaneous  unless you are designing it for strictly computer geeks!
  •  Keep up with the consistency of style or your visitor will lose interest if he has to hunt for topics after every page and has to hunt even to go back from where he has to start his hunt again.
  • Visuals should be used as they eye catching but there should be a logic in the use. If you are using a visual for a keyword which links you to a separate page make sure it is descriptive and informative enough for your visitor to move the cursor to it and not to close.
  • Readability plays a vital role . Make sure your text is informative but not boring. Divide your content into sentences and paragraphs when and where required.
  • Prelaunch or test launch your website and collect feedback . Improvise on the feedback collected. You might be genius but it’s for your customers or clients.

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